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A tastier recipe for our build

7/11/2015

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By Wiebe Baron
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I’ve worked on many software and electronic products over the years and they haven’t all been perfectly baked.

The attempted recipe was often simple; someone would have an idea, we’d build it, and our customers would love it.

But it rarely worked out that way.

Post launch, we’d finally learn about our products and, painfully, they seemed to have an abundance of features our customers rarely used. I had spent long evenings and weekends working on these features, and seeing them discarded was heart-breaking. Yet bizarrely, I never questioned the recipe. We just needed better ideas, a carefully planned build, and more appreciative customers!

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What do users really want?

3/9/2015

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Two shoe salesmen visit a remote island to discover its market potential, but it turns out the people walk around in bare feet. Disappointed, the first salesman phones back the news. 

"They don't wear shoes," he says, and takes the next flight home. 

His competitor is also straight on the phone to head-office. “Send all sizes makes and styles,” he says, with glee, “They don't wear shoes."


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